This partnership intends to increase milk supply from active small-holder farmers (SHFs), and mobilize more suppliers, through an incentive model. It aims to work with 70,000 SHFs to supply Meru Dairy Union with 500,000 litres of milk per day in the next 3.5 years. From that quantity, Meru Dairy Union will make products to serve around 83,000 consumers out of which 50,000 will be BoP consumers. In addition to increasing farm productivity and output, the partnership aspires to streamline the final product distribution system to make it more effective and efficient.