Through working on a radical change in the production of honey, this partnership will encourage women and youth to be engaged in the honey value chain; shifting part of the honey production from the forest to backyard farming will significantly increase the number of women and youth that can be come active in honey production but also in other off-farm activities such as processing, distribution and retail. When this honey is also produced in an effective way, it opens up opportunities for lower cost prices and that will unlock the opportunity to sell more honey and related products to local and urban BoP consumers residing in the major urban areas of the country.