Developing chicken precuts for the meat market in Ghana

About the partnership

Ghana

Animal Production Related

Status:

Active

This partnership aims to produce and market affordable chicken precuts for the mass market in Ghana-especially low-income consumers- to improve nutrition. This will be supported by the integration of smallholder broiler poultry producers as out-growers. Additionally, its purpose is to support the inclusion of female producers, thus strengthening inclusiveness in this male-dominated sector.

About the business champion

Rockland Farms is a female-led Ghanaian business. The motivation behind this business is to ensure a steady supply of affordable poultry products for low and medium-income households to improve nutrition. It is also the owner's desire to support the inclusion of women producers of poultry (chicken), thereby strengthening the inclusiveness in this male-dominated sector.

Key interventions

Promote marketing and branding of chicken precuts

Increase the income and productivity of feed suppliers

Increase the income of broiler out-growers

Promote the use of labor saving equipment