Affordable and nutritious porridge for the BoP

About the partnership

Ethiopia

Staple Crops

The aim of this partnership with East African Tiger Brands Industry (EATBI) is to develop a nutritious consumer food product, especially focusing on malnutrition with children. In Ethiopia, only 4.2% of breastfed children of 6–23 months of age have a minimum acceptable diet. To address the complex challenges of malnutrition with children in a sustainable way, public and private sector partnerships are required. The collaboration between EATBI and 2SCALE will focus first on new product development, based on the current production of Corn Soy Blend (CSB) that the company is producing for the relief markets. Next to product development and marketing & distribution to BoP markets, this partnership will also focus on local sourcing of raw materials with smallholder farmers, mostly focusing on maize.

About the business champion

East African Tiger Brands Industry PLC (EATBI) is a food processing company. Though this company is an independently registered private company, it can also be refereed as a sister (subsidiary) company that is further accountable to its big umbrella company known as East African Holdings S.C. (EAH). EATBI was established in the year 2017 with its manufacturing facilities located at Dukem town, about 40km west of Addis Ababa. Under one of its factory unit, EATBI operates the production of supplementary food known as corn soy blend plus (CSB+).

Key interventions

Increase farmer's productivity of relevant crops and link to EATBI sourcing activities

Organize smallholder farmers in cluster and strengthen their collective voice

Facilitate access to finance for smallholder farmers

Develop a new nutritious food product for BoP consumers

Develop & implement with EATBI marketing & distribution activities in BoP markets

10,000 smallholder farmers involved

250 micro-small and medium enterprises involved

22 producer organizations involved

€ 759,995 private sector co-investment

100,000 BoP consumers with better access to nutritious food

Get in touch

Curious about this partnership? Get in touch with the partnership facilitator.

E-mail Dehab Mehari

Partnership Facilitator

	Dehab Mehari
	dmehari@2scale.org

Project partners

Bore Bako Farmers’ Cooperative Union

farmers’ union that will supply maize to EATBI. It will facilitate all activities focused on smallholder farmers in this partnership

Buzuayehu Tadele Foundation

facilitate activities in developing the distribution system to the BoP consumers and training SMEs/MSMEs engaged in the distribution network.