Faranaya has a desire to use its value chain to create value for smallholder women and youth farmers and other actors in their value chain. This value will come in the form of employment, income and productivity increase for women and youth farmers. Additionally, sorghum based produces will be produced and marketed to reach low income consumers to improve their nutrition. Faranaya will increase the participation of women and youth in their value chain to increase its efficiency and competitiveness. At the same time, it increase the availability of affordable and nutritious sorghum based products to reach low income consumers.