The partnership seeks to accelerate the development of an inclusive cassava value chain that contributes to the production of high-quality products. It is driven by market demand and increases the voice and capacity of the business champion-Promise Point General
Trading Company to contribute to sector-level decision-making processes. Promise Point wants to offer a guaranteed market for smallholder farmers by targeting two market channels; one for food-grade starch and high-quality flour to supply to secondary processors such as Unilever and Cadbury; the other offering nutritious vitamin A bio-fortified gari, a typical West-African cassava product, targeting to reach 20,000 BoP consumers.