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Providing traceable and safe vegetables for urban consumers

Industry
  • Animal Production Related
  • Staple Crops
  • Soy and Oil Seeds
  • Fresh Produce
Country
  • Burkina Faso
  • Côte d'Ivoire
  • Ethiopia
  • Ghana
  • Kenya
  • Mali
  • Niger
  • Nigeria
  • South Sudan
  • Egypt
logo 2scale
Industry
  • Animal Production Related
  • Staple Crops
  • Soy and Oil Seeds
  • Fresh Produce


Country
  • Burkina Faso
  • Côte d'Ivoire
  • Ethiopia
  • Ghana
  • Kenya
  • Mali
  • Niger
  • Nigeria
  • South Sudan
  • Egypt

About the partnership

Kenya
Fresh Produce
Status:
Active

Kenya's fruits and vegetable markets lack a traceability system. They are informal and fragmented with limited regulation, poor logistics, inconsistent supply, and numerous intermediaries along the value chain. Neighbourhood Freshmart Limited (NFL) sources fresh fruits and vegetables from an estimated 2,000 farmers (50% are women). The NFL-2SCALE partnership aims to scale up to 6,000 farmers. 2SCALE will support NFL to improve the capacity of the business to engage and manage a large network of farmers and distributors, provide support and training for farmers to access inputs and finance to consistently produce safe vegetables. 

About the business champion

Neighborhood Freshmart Limited (NFL) is a Kenyan-based aggregation and distribution enterprise that specializes in directly sourcing fresh fruits and vegetables from smallholder farmers (SHFs) across the country. The company, which commenced operations in 2017, is based in Nairobi's Baba Dogo area which serves as a holding and distribution facility. Currently, NFL runs a branded retail outlet in Pangani Estate, with the intention to open other branded outlets.

NFL seeks to invest its resources in serving low and middle-income consumers in Nairobi with affordable and high quality (traceable and safe) fruits and vegetables through a distribution model that combines retailers (small traders mainly owned by women and famously known as "mama mboga") and direct sales to outlets such as hotels, supermarkets, and institutions.

Key Interventions
Capacity building of MSMEs (women traders) on business strategies and post-harvest management
Supporting the smallholder farmers to adopt climate smart agriculture practices in their farms to increase production & income
Facilitate access to finance for SHFs, women traders and other actors in the partnership
6,000 farmers targeted & supported
200 SMEs involved including 1 female-led
3 Producer Organisations involved.
€500,000 of private sector co-investment
10,000 BoP consumers with improved access to nutritious food
Get in touch

Curious about this partnership? Get in touch with the partnership facilitator.

E-mail Bernard Ndolo
Partnership Facilitator
Bernard Ndolo
BNdolo@2scale.org
Project partners
Amiran Kenya Limited
Through its array of quality inputs, Amiran will support the partnership through input supply to the farmers as well as training and demonstrations of various agricultural innovations.
Loitokitok Agrodealers Association
An association of agro-dealers who supply inputs to farmers in Kajiado County.
Equity Bank Foundation & Dodore
Equity and Dodore will support the access to finance for the farmers involved in the program.
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April 14, 2021
Covid-19 continues to pose a significant challenge for most entrepreneurs. However, for some, it has brought the need to restructure and innovate to create new avenues for reven…
Fresh Produce
Kenya
ZABBAAN: Natural fruit juices within everyone's reach
April 08, 2021
It's 10 a.m. in the Zabbaan Holding meeting room. The boss Aïssata Sidibé looks impatient, because today she is expecting some guests to test her very next line of products th…
Staple Crops
Mali
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