Kenya's fruits and vegetable markets lack a traceability system. They are informal and fragmented with limited regulation, poor logistics, inconsistent supply, and numerous intermediaries along the value chain. Neighbourhood Freshmart Limited (NFL) sources fresh fruits and vegetables from an estimated 2,000 farmers (50% are women). The NFL-2SCALE partnership aims to scale up to 6,000 farmers. 2SCALE will support NFL to improve the capacity of the business to engage and manage a large network of farmers and distributors, provide support and training for farmers to access inputs and finance to consistently produce safe vegetables.