Providing traceable and safe vegetables for urban consumers

About the partnership

Kenya

Fresh Produce

Status:

Active

Kenya's fruits and vegetable markets lack a traceability system. They are informal and fragmented with limited regulation, poor logistics, inconsistent supply, and numerous intermediaries along the value chain. Neighbourhood Freshmart Limited (NFL) sources fresh fruits and vegetables from an estimated 2,000 farmers (50% are women). The NFL-2SCALE partnership aims to scale up to 6,000 farmers. 2SCALE will support NFL to improve the capacity of the business to engage and manage a large network of farmers and distributors, provide support and training for farmers to access inputs and finance to consistently produce safe vegetables.

About the business champion

Neighborhood Freshmart Limited (NFL) is a Kenyan-based aggregation and distribution enterprise that specializes in directly sourcing fresh fruits and vegetables from smallholder farmers (SHFs) across the country. The company, which commenced operations in 2017, is based in Nairobi's Baba Dogo area which serves as a holding and distribution facility. Currently, NFL runs a branded retail outlet in Pangani Estate, with the intention to open other branded outlets.

NFL seeks to invest its resources in serving low and middle-income consumers in Nairobi with affordable and high quality (traceable and safe) fruits and vegetables through a distribution model that combines retailers (small traders mainly owned by women and famously known as "mama mboga") and direct sales to outlets such as hotels, supermarkets, and institutions.

Key Interventions

Capacity building of MSMEs (women traders) on business strategies and post-harvest management

Supporting the smallholder farmers to adopt climate smart agriculture practices in their farms to increase production & income

Facilitate access to finance for SHFs, women traders and other actors in the partnership

6,000 farmers targeted & supported

200 SMEs involved including 1 female-led

3 Producer Organisations involved.

€500,000 of private sector co-investment

10,000 BoP consumers with improved access to nutritious food

Get in touch

Curious about this partnership? Get in touch with the Inclusive Agribusiness Advisor.

E-mail Kenneth Muchui

Inclusive Agribusiness Advisor

	Kenneth Muchui
	kmuchui@2scale.org

Project partners

Amiran Kenya Limited

Through its array of quality inputs, Amiran will support the partnership through input supply to the farmers as well as training and demonstrations of various agricultural innovations.

Loitokitok Agrodealers Association

An association of agro-dealers who supply inputs to farmers in Kajiado County.

Equity Bank Foundation & Dodore

Equity and Dodore will support the access to finance for the farmers involved in the program.

Success self-help group: Youth-led group defying the odds in vegetable seedling propagation

February 08, 2023

In 2019, 20 young couples in Rombo Ward, Kajiado County, Kenya, resolved to pool their resources to support each other in settling their unpaid bride price. Three years down the…

Fresh Produce

Kenya

Sowing hope for youth in agriculture: Martin's story

January 03, 2022

In the third and final part of this blog series, we will highlight the success of changing the approach to create opportunities for youth in agriculture. After the challenges hi…

Fresh Produce

Kenya

More updates