Providing traceable and safe vegetables for urban consumers

About the partnership

Fresh Produce

Kenya

Neighbourhood Freshmart Limited (NFL) is currently sourcing from estimated 2000 farmers (including 50% women), and with 2SCALE support, it aims to scale up this number to 6000 farmers. The biggest challenge the company has faced so far has been ensuring constant supply of good quality produce from the farmers. Due to its nascent stage, NFL lacks the required resources and expertise needed to engage additional 4000 farmers and offering technical support and training to increase productivity and quality, input acquisition and finance access for the small holder farmers (SHFs). The company partnered with 2SCALE for support to build the capacity its supplier small holder farmers to improve their productivity and quality. The partnership will support farmers to access high yielding seeds, adopt climate-smart innovations such as low-cost irrigation kits, and receive training on integrated soil fertility management to improve productivity. Access to financial services such as savings and credits through linkages with financial institutions will also be done to increase investment in safe and reliable production of tomatoes and onions.

About the business champion

Neighborhood Freshmart Limited (NFL) is a Kenyan-based aggregation and distribution enterprise that specializes in directly sourcing fresh fruits and vegetables ( including bananas, onions, tomatoes, carrots, leafy vegetables, potatoes, among others) from smallholder farmers (SHFs) across the country and distributing them to different selected markets within Nairobi. The company, which commenced operations in 2017, is in Nairobi's Baba Dogo area which serves as holding and distribution facility and runs a branded retail outlet in Pangani Estate with the intention to open other branded outlets. NFL seeks to invest its resources in serving the low and middle-income consumers in Nairobi with affordable and high quality (traceable and safe) fruits and vegetables through a distribution model that combines retailers (small traders mainly owned by women and famously known as "mama mboga") and direct sales to outlets such as hotels, supermarkets, and institutions.

Key Interventions

Capacity building of the MSMEs (women traders) on business strategies and post-harvest management

Supporting the smallholder farmers to adopt climate smart agriculture practices on their farms to increase production & incomes.

Facilitate access to finance for SHFs, women traders and other actors in the partnership

6,000 farmers targeted & supported

200 SMEs involved including 1 female-led

3 Producer Organisations involved.

€500,000 of private sector co-investment

10,000 BoP consumers with improved access to nutritious food

Get in touch

Curious about this partnership? Get in touch with the partnership facilitator.

E-mail Bernard Ndolo

Partnership Facilitator

	Bernard Ndolo
	BNdolo@2scale.org

Project partners

Amiran Kenya Limited

Through its array of quality inputs, Amiran will support the partnership through input supply to the farmers as well as training and demonstrations of various agricultural innovations.

Loitokitok Agrodealers Association

An association of agro-dealers who supply inputs to farmers in Kajiado County.

Equity Bank Foundation & Dodore

Equity and Dodore will support the access to finance for the farmers involved in the program.

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