Transforming with Tamanaa: bringing rice products to Ghana's BoP markets

About the partnership

Ghana

Staple Crops

Status:

Active

This partnership aims to increase the availability of parboiled rice and rice blends (broken rice & soya) to low-income segments of the population in Ghana. The processing, marketing and distribution will be led by women and the youth to reach BoP consumers. In a region where women and young women migrate as a result of few economic opportunities, this becomes a viable opportunity to keep them from the dangers of migration to urban areas in Ghana.

About the business champion

Tamanaa Company is a Ghanaian agri-business company located in Nasia in the north east region of Ghana. The company was incorporated in 2013 to process and market rice in Ghana. Until 2016, Tamanaa only aggregated and sold paddy rice. Today, it only processes parboiled and rice blends (soya-rice flour) for the Ghanaian market. Raw materials (paddy rice) mainly comes from smallholder women farmers who are organized into groups.

Key interventions

Build agribusiness clusters of farmers supplying Tamanaa

New BoP consumer product development from broken rice

Development of seed distribution systems for improved access to seed

Improve branding & marketing of Tamanaa BoP consumer products

Facilitate crosslearning between farmers

Provide training to agribusiness clusters on agricultural and business practices

Improve access to credit for farmers

Set-up improved distribution channels for final rice products