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Transforming with Tamanaa: bringing rice products to Ghana's BoP markets

Industry
  • Animal Production Related
  • Fresh Produce
  • Soy and Oil Seeds
  • Staple Crops
Country
  • Burkina Faso
  • Côte d'Ivoire
  • Egypt
  • Ethiopia
  • Ghana
  • Kenya
  • Mali
  • Niger
  • Nigeria
  • South Sudan
logo 2scale
Industry
  • Animal Production Related
  • Fresh Produce
  • Soy and Oil Seeds
  • Staple Crops


Country
  • Burkina Faso
  • Côte d'Ivoire
  • Egypt
  • Ethiopia
  • Ghana
  • Kenya
  • Mali
  • Niger
  • Nigeria
  • South Sudan

About the partnership

Ghana
Staple Crops
Status:
Active

This partnership aims to increase the availability of parboiled rice and rice blends (broken rice & soya) to low-income segments of the population in Ghana. The processing, marketing and distribution will be led by women and the youth to reach BoP consumers. In a region where women and young women migrate as a result of few economic opportunities, this becomes a viable opportunity to keep them from the dangers of migration to urban areas in Ghana. 

About the business champion

Tamanaa Company is a Ghanaian agri-business company located in Nasia in the north east region of Ghana. The company was incorporated in 2013 to process and market rice in Ghana. Until 2016, Tamanaa only aggregated and sold paddy rice. Today, it only processes parboiled and rice blends (soya-rice flour) for the Ghanaian market. Raw materials (paddy rice) mainly comes from smallholder women farmers who are organized into groups.

Key interventions
Build agribusiness clusters of farmers supplying Tamanaa
New BoP consumer product development from broken rice
Development of seed distribution systems for improved access to seed
Improve branding & marketing of Tamanaa BoP consumer products
Facilitate crosslearning between farmers
Provide training to agribusiness clusters on agricultural and business practices
Improve access to credit for farmers
Set-up improved distribution channels for final rice products
10,000 smallholder farmers involved.
80 micro-small and medium enterprises involved
340 producer organizations involved
€ 800,000 private sector co-investment
15,000 BoP consumers with better access to nutritious food
Get in touch

Curious about this partnership? Get in touch with the Inclusive Agribusiness Advisor.

E-mail Agnes Anyawen
Inclusive Agribusiness Advisor
Agnes Anyawen
AAnyawen@2scale.org
Project partners
National Buffer Stock
Main off-takers of rice grits from Tamanaa for school feeding programs in Ghana.
Quality First super-market
Main retailers of finished par boil rice from Tamanaa
Farmer groups
Produce and sell paddy rice to Tamanaa for processing
Aggregators
Aggregates paddy rice from farmers and sell it to Tamanaa
Em-trade
Provides tractor services for farmers
COWA (Coalition of Women Association)
A women led rice processing group that process and supplies par boil rice to Tamanaa for packaging, marketing and distribution.
CAL Agriculture Development Bank
Provides capital to Tamanaa, aggregators, and farmer groups for the production of rice and the acquiring rice and equipment for processing
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