Cheese – Merry Enterprise – Benin

About the partnership

Merry Enterprise is a small female-led enterprise. The partnership aims to support smallholder farmers, and in particular Fulani women, to profit more from milk and cheese production, by improving productivity and quality, and accessing a larger market for locally-produced cheese through Merry Enterprise.

Achievements:

Assess financial needs in the partnership;

Update Merry’s business plan;

Facilitate the negotiation of investments proposed in the business plan with Vital Finance or CLCAM Parakou;

Develop a new cheese (size, packaging, etc.) and marketing strategy to serve BoP consumers

Assess the pilots and decide about next steps (if any).

Targets:

Involve 1,000 smallholder farmers (700 women) and 55 small and medium-sized enterprises (45 women-led), and supply 5,000 units of quality cheese per day by 2017.

Market Segments:

Cheese for restaurants, supermarkets and BoP consumers.

Project partners

UCOPER (milk supplier organization)

Société ATT (transport)

Vital finance and CLCAM (finance)

SCDA (technical support);

4D (BSS).