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February 02, 2024

Improving the Quality and Quantity of Poultry Meat Through Innovative Techniques in Maize Feed Production

Animal Production Related
Ivory Coast

Inclusive agribusiness in Africa is taking a new turn with the 2SCALE program, demonstrating a steadfast commitment to supporting local producers and processors. 2SCALE's approach is characterized by a keen interest in engaging with communities to understand their needs, aiming to empower marginalized groups such as the youth and women while contributing to a world without hunger by promoting quality food and healthy soils.

At the core of the  2SCALE program lies a dedication to inclusion, particularly targeting the base of the pyramid or low-income consumers. In Côte d'Ivoire, the poultry partnership serves as a beacon of this commitment, providing opportunities for small-scale producers and processors, thus helping to mitigate economic disparities. Previously, the consumption of poultry meat was predominantly limited to wealthier segments of the population due to pricing influenced by various factors, including expenses associated with chicken rearing such as food, shelter, hygiene, and medical costs. Moreover, the complexity, risks, and investment costs associated with poultry farming deterred many from engaging in this activity.

The poultry partnership is primarily rooted in the synergy between the stakeholders of the maize and poultry value chains, a promising collaboration that integrates poultry farming and maize farming, incorporating innovative practices such as the introduction of improved seeds, training in good agricultural practices, and the cultivation of both white and yellow maize.

With the improved techniques implemented by the poultry partnership, the industry is evolving. We are seeing a growing number of small businesses moving towards a world that benefits everyone.

We believe in the humanity of every actor in the food chain. By supporting them in this value chain, we create a sustainable and inclusive ecosystem that benefits everyone.
emphasizes Bade KOUASSI, a Coach from the partnership's Business Support Service (BSS) Provider, CEPS CONSULTING.

Innovation techniques impacting the quality of poultry production

One of the pillars of this partnership is the implementation of optimal feeding practices for poultry. To cater to a larger part of the population, collaborations have been forged with partners committed to innovation and inclusivity.

The 2SCALE program, through the poultry partnership, supported by input supply partners such as BAYER and UPL-CALLIVOIRE, has introduced improved seeds or hybrid seeds in poultry feed which increase production fourfold. In the implementation of this innovative practice, the partnership's BSS organized theoretical training on good agricultural practices and practical demonstrations to prove the effectiveness of these seeds. Through this approach, farmers were encouraged to adopt these innovations, gradually eliminating barriers such as high food costs and perceptions of complexity associated with poultry farming.

This innovative practice has increased production from one tonne per hectare to four tonnes per hectare, gradually reducing feeding costs and dispelling misconceptions associated with poultry farming, making it more accessible to consumers from all social backgrounds.

The quality of poultry feed is crucial not only for the health of our poultry but also for the overall quality of the meat. By promoting the local cultivation of maize, we contribute to improve the profitability of farmers while guaranteeing a high quality final product.
explains Ali TOURÉ, President of the cooperative BONON POULTRY.

Improved techniques with visible results 

Thanks to the partnership with 2SCALE, and the innovative techniques it promotes, our business has undergone an incredible transformation. Revenues have increased, and we are proud to be part of a more sustainable food chain.
shared Sarah DIARRASSOUBA, Vice-President, and member of the BONON POULTRY Cooperative.

By promoting inclusion, focusing on humanity, and ensuring quality poultry feed, the poultry partnership acts as a catalyst for positive change. By supporting local small and medium-sized enterprises and reaching low-income consumers, the 2SCALE program contributes to building a future where the agri-industry in Africa thrives in prosperity and equity.

Together, we are writing a new story for Ivorian agribusiness- a story of growth, inclusion and sustainability.
says Marina DIBOMA, Director of the 2SCALE Program.
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