For 2SCALE, the youth have and will always be at the centre of all activities that we undertake. As an inclusive business accelerator, it is imperative that in all of our interventions, we endeavour to give voice and opportunity to the youth. This youth centric focus is not only limited to 2SCALE, but also to the SMEs that we partner with across Africa.
One such SME that is always putting youth at the forefront of their operations is Homerange Poultry Kenya.
A New Farmer Extension Model
In Early 2020, the company came up with a novel concept called Village Poultry Health and Extension Services Agents (VPHESA). This concept would engage the youth (after rigorous training) to be mobile input distributors of chicken products as well as offer extension services to farmers on behalf of HPK. In return, the agents would earn commissions from their sales and extension services offered, a scenario that is a win-win for booth the agents and HPK.
Ian Mutwiri, CEO of Homerange Poultry said
In the 3-month training program we devised, we wanted to ensure that the agents both have the passion and the technical expertise to be able to adequately meet farmers needs. In the training we focused on chick care, poultry hygiene and diseases, chicken feeds as well as monetisation to give the needed business skills. After the training there was an exam, with a cut-off of 70% to ensure that the agents are highly qualified for service