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September 30, 2022

From lawyer to poultry farmer: A young Nigerien finds his passion in the poultry business

Animal Production Related
Niger

In Niger, more and more young people are turning to entrepreneurship. In an unfavorable socio-economic context, no one can guarantee the success of a young entrepreneur who starts from nothing. However, some young people are ready to face all the challenges to succeed in the activities they are passionate about. Abdoul Moumouni Rabo Bachir, 28 year old Nigerien is one of these brave youths. With three other friends, young Bachir runs a small business called POULETS DU PAYS whose main activity is the processing and distribution of poultry.

A graduate in business law, the young Bachir decided a year ago to pursue his passion to develop his own business. Today, POULETS DU PAYS markets several products made from local chicken, greatly contributing to satisfying the ever-increasing needs of the Nigerien population for poultry meat.

Bachir's passion for entrepreneurship came from the training sessions of the 2SCALE program in the scope of youth inclusion. According to him, even if he had long nurtured the idea of entrepreneurship, the training received through the 2SCALE-NUSEB partnership catalyzed his decision to devote himself to his passion.
These trainings awakened in me the entrepreneurial spirit and allowed me to know the practices to follow to have the qualities of a good leader.

Overcoming socio-economic challenges

At the very beginning of his business, the young man could not count on the support of his parents who hoped to see him, one day, as a great business lawyer. Due to lack of means, he was forced to reduce his entrepreneurial zeal and not to implement other ideas. But his love for the poultry business remained intact, as he was very confident of his choice. Gradually, his company managed to build a business relationship with our business champion NUSEB. Indeed, a commercial collaboration agreement was signed between NUSEB and Poulet du Pays concerning the supply of processed broiler chicken to Poulet du Pays. This agreement, although it guarantees the first purchase from NUSEB, does not prohibit Poulet du Pays from sourcing live chicken from local markets, through its network of nearly 3000 producers and intermediaries (mostly young people and women across 3 regions of Niger, namely : Tillabéry, Niamey and Dosso) in case of high demand or in case of unavailability at NUSEB.

It is through this connection that he had to participate in several trainings organized by 2SCALE and have a supply contract with NUSEB.

Very quickly, his family and friends became aware of his unbelievable performance and the success he was achieving. He says:

Our ambition is to provide the Nigerien population with good quality products and also to create thousands of jobs for women and young people especially in rural areas through the production, collection and marketing of poultry. For this, it is necessary to serve the main arteries of the Nigerien market through the creation of other points of sale and research cooperation with restaurants, hotels and large food stores.

Starting from scratch, POULETS DU PAYS has set up a value chain composed of a cooperative that works to support women in poultry production in 80 villages. It has also set up a distribution company for processed poultry with several actors. He recounts:

Our work style has improved a lot. We've gone from 50 to 300 regular customers (who buy at least four times a week), which we expect to increase fivefold by the end of this year.

A positive influence on Nigerien youth

Poulet du Pays' approach is simple - going from village to village and identifying youth or women who are interested in poultry farming. It offers its services to youth and women and builds their capacity (improving productivity, setting up a farm and production unit) to create poultry cooperatives.

During a survey in a village, a widow, mother of several children, became very interested in what we are doing. Today she is our focal point and the head of a flock of hundreds of heads that allows her to support herself and take care of her children. My biggest dream is to create a group that cannot be ignored in the distribution of poultry, with more than fifty sales outlets throughout Niger and in the sub-region,

concludes Bachir.

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