Côte d'Ivoire is full of important production basins for the development of vegetable farming, but nowadays, the Ivorian vegetable market is still flooded with imported products. Passionate about entrepreneurship, Patricia Zoundi Yao created Canaan Land in 2015, with the aim of providing appropriate solutions to the pressing needs of the rural world, especially for women farmers.
Canaan Land is the result of a collection of real stories that the founder experienced while accompanying her husband who owned a rubber plantation in the Toumoudi area. These multiple stories are the very essence of this Abidjan-based start-up which, today, aims to enable women in rural areas to live with dignity from their profession as farmers.
On my way home, I used to pick up women coming from the market with their produce that they could not sell. One day, they had a lot of unsold tomatoes. When I dropped them off, one of them told me to go with the tomatoes and sell them. In a joking tone, I told them that they don't know who I am, and that I can run away with their money. They answered that they all know me well, because I pass by their way frequently. Then they allowed me to sell the tomatoes at a price that suited me. When I arrived in Abidjan, I published the products on social networks, and orders came from everywhere. So it was a lot of similar little stories that pushed me to set up Canaan Land.