In January 2021, Tegemeo Cereals Enterprise Ltd and 2SCALE initiated a partnership aimed at promoting dietary diversity and improving health and nutrition for Base of the Pyramid-(BoP) consumers. Sorghum and pearl millet are staple crops and a major source of income for low-income consumers and smallholder farmers respectively. The partnership seeks to build resilience among 20,000 smallholder farmers by developing affordable and nutritious sorghum and millet-based products in the semi-arid counties of Tharaka Nithi, Makueni, and Kitui.
The last couple of years have witnessed considerable heightened interest from processors, and consumers in nutrient-rich food products. Demand for improved porridge flour from low-income consumers has also significantly increased, opening an opportunity for use of bio-fortified grains.