2SCALE in Ethiopia is working with different Farmers’ Cooperative Unions focusing on different commodities that can bring positive impacts for smallholder farmers, youths, women, and low-income (base of the pyramid/BoP) consumers.
At present, following the international (i.e., COVID) and national (i.e., political and economic stress) crises, low-income (base of the pyramid/BoP) consumers in Ethiopia are being economically challenged to live decent lives.
Similarly, while acknowledging the increasing burden and challenges low-income consumers in Addis Ababa are facing to feed their families, 2SCALE initiated dialogue with relevant actors to identify potential collaborations.
Accordingly, establishing market linkages between Farmers’ Cooperative Unions working under 2SCALE partnerships and consumer associations operating in Addis Ababa was identified as strategic market linkage plan. Consumer associations are vital distribution channels to reach urban low-income (BoP) consumers.