In Nigeria the hot season is fast approaching, and for Nasiru Lawal this is welcome news. For Nasiru this is the right time for selling fura-da-nono. In local language, fura-da-nono means sorghum porridge, mixed with milk. This product made from sorghum, commonly known as fura, is a popular product for many in northern Nigeria, due to its many nutritional benefits.
Nasiru Lawal is 37 years old. In the Yankara market, he is one of the few men who sell this product. Selling fura is mostly done by women, especially Fulani women. Nasiru sources fura from female sorghum producers and processors who are part of the Funtua sorghum agribusiness cluster.
Two years ago, 2SCALE piloted marketing and distribution of sorghum-based products in order to develop this market, and promote access to fura products for the greatest number of low-income consumers. By distributing at a crossroad, near a motorcycle-taxi pickup point, Nasiru had a strategic advantage. He was highly visible to people passing by. However he had no strategy to actually promote his business. During the pilot, 2SCALE supported him to leverage his visibility, as well as the presentation of the fura product at his booth.