By: Dehab Mehari
Under the dairy sector, 2SCALE has been working with the Family Milk since January, 2016. Accordingly, so far, direct dairy focused technical as well as capacity building trainings and empowerment related activities have been carried out i.e. capacitating milk supplying farmers on improved dairy management (on concentrate and fodder utilization), setting up concentrate feed distribution system for the farmers on a credit base, setting up a veterinary service delivery system.
On the other hand, considering the existing milk market, and acknowledging the lack of alternative product options targeting BoP markets, and thereby identified the following consequential gaps in relation to BoP consumers;Insufficient milk consumptionUnpasteurized /Unhealthy milk consumption
Furthermore, bearing in mind the market competitive advantage that any company can achieve by having different product types, and consequently contributing to its total product sales, in addition to accessing the high and untapped cumulative purchasing capacity which is available among the low income population groups, 2SCALE has been working together with contributions from Family Milk, in following a pilot set to introduce milk based BoP product.