Kwame Ntim Pipim
Yedent Agro is a group of companies that processes fortified cereal blends in Ghana. Before 2016, Yedent was selling their product through procurement contracts to the Ministry of Health, the Ghana Health Service. Back then, they were selling less than 20 tons/month of their main product, Maisoy Forte, through this channel, which was not profitable enough. In 2016, Yedent partnered with 2SCALE to find opportunities to diversify their market, especially to develop a more active approach towards consumers and create a new distribution network.