The partnership between Chico Meat Ethiopia (CME) and 2SCALE aims to reach more than 30,000 Urban Base of Pyramid (BoP) consumers with a consistent supply of quality chicken at competitive prices. In addition, it aims to harmonize the local supply of quality chicken to Ethiopian Institutions. This will be achieved mainly by marketing CME's chicken products to urban low-income consumers. To achieve a consistent supply, smallholder poultry farmers will be empowered to produce quality chicken. In addition, MSMEs will be linked as out-grower supply networks to ensure adequate quantity and quality poultry production.