At the core of 2SCALE's mission lies the Agribusiness Cluster (ABC) approach, a powerful engine driving the development of inclusive and sustainable nutritious food systems. By fostering crucial business relationships among actors at the grassroots level, the ABC model creates a multi-actor network around primary food producers, facilitating input, service, and market coordination. Through Public-Private Partnerships (PPPs), 2SCALE collaborates with private actors, empowering them as business champions to lead the development of agricultural value chains using the ABC approach.
To ignite local business networking and unleash opportunities, ABC meetings have emerged as a pivotal instrument. Introduced in Ghana, Nigeria and Ethiopia in 2022, these meetings convene before planting and during harvesting, aligning with the cropping calendar. Actors gather to coordinate input arrangements based on available market products from the business champion.
Nevertheless, ABC meetings are not confined to these specific events; they can be held as frequently as required, given that the actors are in close proximity to one another. These gatherings are instrumental in kick-starting networking, aligning business interests, monitoring performance, and sharing valuable lessons learned.